1970 power perception survey by Alcock and Newcombe
Schwartzman and Araujo (1966) obtained a rank ordering of 20 Latin American countries from 327 university students in Chile, Argentina, and Brazil, based on their perceptions of the countries as high, middle, or low in "prestige or importance." This simple but effective technique was repeated using 38 Canadian subjects, approximately equally divided among adults and students, men and women. The average age was 29, ranging from 15 to 61, and the average level of education was 14 years. These subjects were asked to list 122 nations "in order of their power as they think of them." The ten most powerful nations were to be rated separately, the remainder into four groups of decreasing power; each such group comprised 28 nations. The nations were then scored from 1 to 10 if they were in the first group, 24.5 if in Group B, 52.5 if in Group C, 80.5 if in Group D, and 108.5 if in Group E. The average rank order thus produced is shown in column B of Table 1. (Alcock & Newcombe 1970: 335−336)
Table 1. RANK ORDERING OF 103 NATIONS AS PERCEIVED BY CANADIAN SUBJECTS.
Can. Subj. Perc. | Nation | GNP | Military Expenditures PPE $ (millions) | Rank order
| 1 | U.S.A. | 1 | 63283 | 1
| 2 | U.S.S.R. | 2 | 44500 | 2
| 3 | U.K. | 3 | 5761 | 4
| 4 | France | 6 | 4639 | 5
| 5 | China | 5 | 6000 | 3
| 6 | W. Germany | 4 | 4564 | 6
| 7 | Canada | 7 | 1705 | 8
| 8 | Japan | 9 | 1276 | 10
| 9 | Australia | 13 | 991 | 14
| 10 | Israel | 54 | 358 | 30
| 11 | Italy | 10 | 1815 | 7
| 12 | India | 8 | 1283 | 9
| 13 | East Germany | 17 | 714 | 19
| 14 | Sweden | 16 | 1032 | 12
| 15 | Czechoslovakia | 20 | 1028 | 13
| 16 | Cuba | 41 | 213 | 39
| 17 | S. Africa | 27 | 375 | 29
| 18 | Poland | 12 | 1102 | 11
| 19 | Netherlands | 19 | 775 | 17
| 20 | Egypt | 37 | 514 | 21
| 21 | Yugoslavia | 30 | 742 | 18
| 22 | Spain | 21 | 954 | 15
| 23 | Hungary | 29 | 245 | 37
| 24 | Norway | 34 | 229 | 38
| 25 | Belgium | 15 | 505 | 22
| 26 | Greece | 42 | 212 | 40
| 27 | Denmark | 31 | 281 | 35
| 28 | Brazil | 11 | 712 | 20
| 29 | Austria | 32 | 189 | 41
| 30 | Turkey | 26 | 463 | 23
| 31 | Finland | 36 | 171 | 45
| 32 | New Zealand | 39 | 132 | 50
| 33 | N. Vietnam | 65 | 350 | 31
| 34 | Argentina | 18 | 326 | 33
| 35 | Switzerland | 23 | 386 | 27
| 36 | Mexico | 22 | 159 | 47
| 37 | Pakistan | 25 | 391 | 26
| 38 | N. Korea | 69 | 460 | 24
| 39 | Venezuela | 33 | 178 | 42
| 40 | Portugal | 48 | 382 | 28
| 41 | Bulgaria | 40 | 170 | 46
| 42 | Algeria | 49 | 99 | 56
| 43 | Indonesia | 14 | 900 | 16
| 44 | Iran | 46 | 283 | 34
| 45 | S. Vietnam | 63 | 129 | 51
| 46 | Saudi Arabia | 60 | 144 | 48
| 47 | Jordan | 94 | 57 | 63
| 48 | Rumania | 24 | 265 | 36
| 49 | S. Korea | 38 | 77 | 58
| 50 | Ghana | 64 | 59 | 62
| 51 | Iraq | 61 | 341 | 32
| 52 | Ireland | 51 | 30 | 69
| 53 | Syria | 67 | 95 | 57
| 54 | Cambodia | 81 | 53 | 64
| 55 | Albania | 91 | 28 | 71
| 56 | Chile | 43 | 177 | 44
| 57 | Congo | 56 | 71 | 60
| 58 | Nigeria | 44 | 76 | 59
| 59 | Taiwan | 52 | 395 | 25
| 60 | Laos | 100 | 35 | 65
| 61 | Thailand | 47 | 117 | 53
| 62 | Kenya | 77 | 11 | 83
| 63 | Bolivia | 88 | 13 | 81
| 64 | Colombia | 35 | 139 | 49
| 65 | Ethiopia | 59 | 34 | 66
| 66 | Rhodesia | 62 | 8 | 91
| 67 | Peru | 50 | 103 | 55
| 68 | Malaya | 45 | 178 | 43
| 69 | Uruguay | 55 | 11 | 82
| 70 | Lebanon | 75 | 30 | 70
| 71 | Philippines | 28 | 66 | 61
| 72 | Cyprus | 92 | 10 | 86
| 73 | Kuwait | 74 | 31 | 68
| 74 | Panama | 90 | 1 | 102
| 75 | Morocco | 53 | 125 | 52
| 76 | Tunisia | 68 | 18 | 76
| 77 | Burma | 58 | 110 | 54
| 78 | Ceylon | 57 | 14 | 80
| 79 | Afghanistan | 71 | 23 | 73
| 80 | Singapore | 76 | 26 | 72
| 81 | Luxembourg | 82 | 10 | 85
| 82 | Sudan | 73 | 10 | 88
| 83 | Mongolia | 103 | 15 | 78
| 84 | Tanganyika | 78 | 8 | 92
| 85 | Iceland | 99 | 0 | 103
| 86 | Paraguay | 95 | 16 | 77
| 87 | Liberia | 96 | 3 | 98
| 88 | Libya | 101 | 34 | 67
| 89 | Dominican Rep. | 72 | 19 | 74
| 90 | Ecuador | 66 | 19 | 75
| 91 | Jamaica | 80 | 5 | 97
| 92 | Nicaragua | 93 | 9 | 90
| 93 | Guatemala | 70 | 14 | 79
| 94 | Guayana | 97 | 6 | 96
| 95 | Nepal | 84 | 6 | 95
| 96 | Costa Rica | 85 | 3 | 101
| 97 | Haiti | 86 | 7 | 93
| 98 | Honduras | 87 | 7 | 94
| 99 | Trinidad | 89 | 3 | 100
| 100 | Somalia | 98 | 9 | 89
| 101 | El Salvador | 79 | 10 | 87
| 102 | Madagascar | 83 | 11 | 84
| 103 | Togo | 102 | 3 | 99
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Source: ALCOCK, Norman Z. & NEWCOMBE, Alan G. 1970. "The perception of national power." Conflict Resolution 14 (3), 335−343.
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